When I heard that Lana Del Rey was going to be the face of H&M's autumn/winter campaign I was rather excited! As an H&M employee myself it's easy to see how well Lana fits in with the brand, as her music and style appeal to the right demographic. Also, Del Rey is a very original, quirky character and this translates into the brands vision regarding the clothes they sell and the designs they create.
If you haven't seen the print campaign, here is a few of my favourite images (below), I also hear that there is going to be a television ad featuring the singer so keep your eyes peeled!
Another great thing about this campaign is that Lana is a healthy role model, H&M have been criticised in the past for using too skinny and unhealthy models in their imagery which had caused a harsh reaction from the public. Hopefully this is a step in the right direction for H&M and using appropriate models.
What do you think? Is Lana a good fit for the brand? And who else would you like to see campaign for H&M? Let me know in the comment box below!