When I received the invite I did one of those 'oh god' snorts of derision. This was partly based on the last pop-up store event I attended, which was Minnie's Boutique, owned by Sam Faiers (also of TOWIE fame).
Minnie's left A LOT to be desired, cheap looking clothing at extortionate prices and absolutely none of it designed by Sam herself. So needless to say I had very low expectations of Bella Sorella.
However, Bella Sorella's clothing was far more tasteful than that of Minnie's, the prices were still high but I felt the clothing warranted the price tag. To my absolute delight, there were a few dresses there that Lydia had actually designed herself! And they really weren't THAT bad! Unfortunately none of the clothing was particularly to my taste but I certainly had respect for the work she was doing. Lydia also seemed like a very bubbly, hands-on person (not that I could understand her thick Essex accent...)